Tuesday, August 8, 2017

Male cosmetics counters could hit department stores in five years, L'Oreal boss says



Male make-up counters could become a reality within five years, the UK boss of L'Oreal has said, as it is no longer a taboo for the "selfie generation".

In an interview with the Daily Telegraph, Vismay Sharma, the cosmetics giant's UK managing director, said that demand for make-up among men was growing fast.

Speaking about the industry as a whole, he said male-targeted counters in department stores and drug stores could be a reality in "five to seven years".


Continued @ telegraph.co.uk

Via: Joe Comeaux

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